It looks like Nike might be creating and releasing the sneakers from the film Back to the Future 2. If you aren't familar with them, 1. you need to watch the movie, it is a great piece of American cinema. 2. they were hot because they laced themselves up and they looked futuristic. I don't know how Nike plans on actually designing them, but by the looks of things, it looks like they are going for the full effect.
And just like Nike, they have to have a marketing plan behind a major release. First was this teaser picture
Then 2 additional teaser trailers
Update:
This afternoon, Mark Parker and Tinker Hatfield were some of the esteemed guests who pulled the covers off a sneaker many years in the making. Originally seen in a fictional context in the Back to the Future II movie, the Nike MAG will finally release in a production run of 1,500 pairs. The limited run coupled with an eBay auction format will surely disappoint avid sneaker fans who have fought tooth and nail to make the sneaker a reality. However, consolation comes in the form of all net proceeds from the sneaker’s sales being donated to the The Michael J. Fox Foundation for Parkinson’s Research to help eradicate an illness that has severely affected the lives of Fox and many across the world. The sneaker aesthetically is virtually identical to the one worn by Michael J. Fox and his Marty McFly character circa 2015. For this 2011 Nike MAG release, a glowing LED is seen in the heel with an electroluminiscent Nike logo in the strap. The illumination can be achieved via “a pinch of the ‘ear’ of the high top” with an estimated glow time of five hours per charge.
A first lot of 150 pairs of will be made available via a 10-day auction through eBay’s Fashion Vault. A start is slated for September 8, 2011 at 8:30 pm PST.
[Via Hypebeast]
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